Organik Consulting Senior Leadership
Nicole Meloche, MBA, is President and Customer Relationship Consultant of Organik Consulting. She is originally from Marquette, Michigan, beginning her career in marketing for large companies and later launching and growing startups Big Time Media and Real Homes on the West Coast before moving her family back to Michigan. Organik Consulting has helped Cisco technologies, VMware, Microsoft and HP business partners and many local, growing Grand Rapids businesses in understanding their clients’ needs and wants. She earned her BS in Marketing from Northern Michigan University (she was recognized as an Outstanding Alumni in 2007) and her MBA from UCLA's Anderson School of Business.
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Joseph J. Serwach, Organik's Managing Director, also oversees Movement Advocate, Organik's content division. A Detroit native, he began his career as a daily newspaper reporter on the East Coast and in 1996, returned to Michigan to join Crain's Detroit Business. After more than a dozen years as a journalist, he shifted to marketing and communications in 2000, working for Andersen, the University of Michigan, Pure Michigan/the Michigan Economic Development Corp. and helping launch the University Research Corridor. He earned his BA in Journalism from Michigan State University and his MA from U-M.
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Patty Fabian, Oganik’s Creative Director, provides expertise, vision and strategy for brand design and visual communications. Patty is a native of Chicago where she began her career working on corporate branding and marketing communications at the city’s leading design firms. Her efforts continued as president of Shepelak Design Associates, a firm that provided marketing design and consulting services to corporate, institutional and not-for-profit clients. Patty has more than 30 years of design strategy experience in a variety of industry sectors including higher education, health care, manufacturing, financial, publishing, film, destination marketing and others. She has been based in Traverse City since 1995. She earned her BAF in Graphic Design from the University of Illinois at Champaign/Urbana.
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Devon Higgins graduated from Michigan State University with a degree in Marketing in May 2011. As a Marketing Manager at Organik, Devon engages with clients on a regular basis, coordinating client projects, creating detailed marketing plans, deciding on emailer content, analyzing website and emailer analytics, and also working hand-in-hand to set up and run clients' social media pages and handles. Devon is Organik's main project manager and uses his experiance in social media marketing, engagement marketing, web site development, content management systems, SEO, viral video marketing, marketing research, email marketing, and event planning to increase engagement between customers and their clients.
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Lee Fivenson, Marketing Manager, is an MSU graduate with more than 19 years of marketing and advertising experience including years helping organizations with destination marketing efforts to attract and retain talent for their organizations. Lee’s strong marketing background is based in strategic planning and ROI. Her experience includes account management, media research, planning and buying, PR, event planning, direct mail, social media, promotions, and budget development. Previously, Lee was a Physician Recruiter for two different healthcare entities in the Rural Midwest. She recruited top-notch specialty and primary care providers from across the US and Canada to live and work in small towns throughout Southern Wisconsin and Southern Michigan and was a leader in the development of the Lake Erie Health Alliance’s Regional Physician Recruitment Initiative with Promedica Healthcare. This email address is being protected from spambots. You need JavaScript enabled to view it.
More about our firm:
Make a shift from selling every month to building customer relationships and engaging customers. Organic marketing is the act of connecting to customers through alternative techniques utilizing digital marketing, social media and relationship management Programs. With a strong understanding of your current clients, and a plan which integrates organic marketing within your business, current and past clients quickly become your future source of income. Established in 2008 in Southern California, Organik Consulting is now headquartered in Grand Rapids, Michigan with clients across Michigan.